The landscape for business has changed a lot with new digital trends. Artificial Intelligence has changed not only the way we think but also the way we trade. With more internet content-consuming trends, customers are now getting more influenced user user-generated content such as reviews on Google. Reviews left by customers of the business on Google play a vital role in influencing potential customers as well as search engine rankings. For Australian small businesses, ranking on search engines for local service or product search is essential to make a run. As such, collecting reviews on Google is essential. It must be genuine; Australian laws make it unlawful to create fake or misleading reviews, as well as arrange for someone to create fake or misleading reviews.
Customer reviews about your business over the internet, whether that is on Google Business Profile or Social Media handles such as serve as the lifeblood of any business. Five-star reviews on Google not only influence people but also play an essential role in ranking on search engines. Collecting more five-star reviews on Google is a simple and cost-effective way to enhance local SEO for Australian small businesses and tradies. NFC Google Review Card helps businesses convert requests into reviews.
Why are Google Reviews so important?
Google reviews improve a business’s online visibility. Reviews contribute to Google’s assessment of a business in terms of relevance, prominence, and distance. These are key factors for local search rankings. A higher number of positive reviews helps improve ranking on search engine result pages. That makes your business more discoverable to potential customers. Additionally, authentic reviews build trust and credibility that influence consumer decisions. It is accepted that 88% of customers trust online reviews as much as personal recommendations.
Strategies to Obtain Genuine Google Reviews
Deliver Outstanding Service
Meeting customer expectations is key to success for any business. Train staff on how to build rapport with customers and make plans to meet customer expectations all the time. Your customer service is the foundation of positive reviews. Your communication with the customer increases your chances of receiving favourable reviews online. If customer expectations are not met and complaints are received from them, apply a problem-solving approach, listen to them, and make them happy by offering some upgrades or extras. Keep in mind that one happy customer brings tens for you.
Request Reviews from Customers
A request always helps; do not hesitate to ask customers to share their experience on your Google Business Profile. Just make simple, polite requests with a tap on their mobile device. For example, after a successful transaction, you might say, “We’re happy to know you’re satisfied with our service. If you have a minute, we’d appreciate your feedback on Google.”
Simplify the Review Process
While asking for a review on Google, provide direct links to your review-writing section of the Google review page. There are many ways, including follow-up emails or the company website, to ask customers for a review of your service. But the most effective is using a Google Review Card. This card makes the review collection and giving straightforward, and more likely, customers complete it with a photo. With this Google Review Card, customers just need to write a few words and touch on the five stars.
Engage with Existing Reviews
Many businesses lose their opportunity to build rapport with customers simply by not replying to their reviews. Writing replies and engaging with customers on Google and other online platforms helps to build relationships with customers. That not only helps to build a good online reputation but also indicates the level of commitment to improve customer experience. Your reply to review on your Google Business Page shows how you value customer and their feedback. Such engagement shows prospective customers that you’re committed to continuous improvement and customer satisfaction.
Leverage Social Media
Social media are there for free; utilise them to amplify your marketing initiative and communication with customers. Use your business’s social media channels to communicate and encourage them to check in and recommend to others. These days, social media platforms have review features. Reviews and videos posted on different social media add positive value to Search Engine Results.
Benefits of Google Review Cards
Using Google Review Cards offers numerous advantages:
Ease of Use: Customers can effortlessly leave reviews as you going to tap the card on their mobile phone. The card eliminates the journey of multiple steps to reach the page to write a review.
Increased Review Volume: Simplifying the process and tapping directly on the customer’s mobile will increase the number of reviews. The conversion rate per review request would be high, as you are requesting customers straight after service.
Improved Local SEO Rankings: After surging positive, genuine reviews with photos and videos, your business will score higher rankings on Google. Genuine reviews on the internet send a trust signal to Google about the business. Keywords, writing style, expressions, and customer tone in the review can potentially increase the relevance of the business in the region.
Conclusion
Genuine reviews on Google are crucial for the local SEO strategy of any Australian business. Suppose you aim to enhance your online presence and generate leads. Tools like NFC-enabled Google Review Cards simplify the review process, encouraging more customers to share their experiences. By focusing on exceptional service, engaging with customers, and utilising innovative tools, you can build a robust online reputation that drives growth and success.
